theHunter: CotW - Sundarpatan Nepal Hunting Reserve - Pre-release & release campaign assets
.svg)
theHunter: CotW - Sundarpatan Nepal Hunting Reserve - Pre-release & release campaign assets
In short
Our partnership with Avalanche Studios Group continued, as we teamed up again to produce marketing creative for the latest expansion of their hit hunting title, theHunter: Call of the Wild. There was great fan anticipation for the new content—Sundarpatan Nepal Hunting Reserve—and we were proud to support the Avalanche team on the pre-release and release phases of their marketing campaign.
Deliverables
Video ad suite
Key art
Display banners
In-console units (Xbox)
Socials
Video ads
This diverse project involved the production of static ads, custom key art and a range of videos. Let’s start with the latter.
Using trailer footage provided by the Avalanche team, we created engaging videos of 30, 15 and six seconds for use across various social media platforms.
Trailer made
End slates used our bespoke key art (more on this later) to give viewers the best possible impression of this latest hunting reserve.
Each video had to be tailored appropriately for each social platform to meet their respective requirements.
To meet those demands and ensure peak performance, we supplied 16:9, 1:1, 4:5 and 9:16 versions.
.svg)
.svg)
Custom made
News of Sundarpatan had been greeted with tremendous excitement by theHunter community, which had been eagerly waiting for a reserve based in Asia. To build on this excitement, we created custom key art to be used throughout the campaign.
Our key art highlighted the essential features of the new expansion, including the gigantic rolling mountains, the iconic Tibetan prayer flags and the mighty Bengal tiger.
To reinforce messaging and ensure brand consistency, we used our key art across all areas of Avalanche’s marketing campaign: video end slates, display banners and in-console units.
Finally, we created an alternate version of the key art that focused on a novel feature of Sundarpatan: the Tibetan fox. The Tibetan fox has become an internet sensation in recent years thanks to its expressive face that lends itself to social media memes.
Knowing that fans of theHunter would be thrilled by the Tibetan fox’s inclusion in the expansion, our alternate key art placed the iconic canine front and centre. This version was created with theHunter’s social media channels in mind for maximum shareability and community interest. It’s a great example of how important it is to understand the target audience.
Display banners
For the Sundarpatan project, we produced 30 display banners in various sizes, ensuring they were suitable for use across the internet via programmatic delivery.
In addition to our original key art, we included a version that used everyone’s favourite, the Tibetan fox.
In-console units
Finally, we created static units for the Microsoft Store, the digital storefront that appears on Xbox consoles.
The bright blue skies and focus on the Bengal tiger help draw gamers' attention as they boot up their consoles.
.svg)
Get in touch
Looking for marketing creative that turns heads? Drop us a line.
Looking for a partner to create advertising and marketing materials for your next game?
.svg)
© Portal Studio 2023